Franchise owners are among those businesses leading the way in mobile marketing, and they are not failing to come up with creative ways in which to engage with consumers. Customers are being provided with everything from discount coupons to apps that allow them to pre-order their meals for pickup, and from previewing the menu and discovering nutritional information to finding store locations or even participating in a charity fundraiser. According to Joost Zimmerman, the digital marketing director for Subway, which recently signed a deal with Velti, a mobile marketing technology…
Read MoreThe franchise industry is ideal for mobile marketing
