Tag: France mobile commerce

25,000 mobile commerce shoppers surveyed by Yuseo

Stephanie Beck
Mobile Commerce augmented reality marketing campain

The company researched consumers in both France and the United Kingdom. Many people feel that shopping over a cell phone is the latest revolution in sales, customer relations, and advertising, and Yuseo investigated the mobile commerce world with a massive survey this year. The survey included more than 13,000 e-shoppers in the U.K. and 12,000 in France. This research was central to Yuseo’s understanding of the multi-channel consumer experience. The shoppers in Great Britain were surveyed in January 2012, while those in France were surveyed in March. The primary focus…

Read More

Over 40 percent of European mobile phones are smartphones

John Montgallo
NFC Technology in transportation - Mobile Payments London

Research firm, comScore Inc., has released a new report that has shown that 42 percent of mobile phone users in the United Kingdom, Germany, France, Spain, and Italy are smartphone owners. This same research also showed that 6.6 percent of the owners of smartphones also have tablet devices. The largest portion of mobile device owners have products running on the Apple iOS operating system, including the iPad, iPhone, and the iPod Touch. comScore’s data states that the market share is divided as follows: 30 percent for Apple, 27 percent with…

Read More

In 2021, mobile purchases will break the $30.5 billion mark

Jesse Collins
Mobile Commerce

According to estimates by Barclays Corporate, by the year 2021, British consumers will be spending 19.3 billion pounds ($30.5 billion) through the use of their mobile phones as advancements with technology are made at an increasing rate and a growing number of people obtain smartphones. The current figure is an annual 1.3 billion pounds, which has been driven by new technologies such as faster transmission of mobile data and near field communication (NFC). Barclays Corporate, a Barclays Plc unit based in London, released a report saying that the largest category…

Read More

Empirix survey indicates that companies are ill prepared to meet consumer shopping demands

John Montgallo
Mobile Commerce

Empirix Inc. has released their latest survey results, which were commissioned by the Customer Experience Foundation, in order to obtain a closer look at mobile shopping in the United States, the United Kingdom, Germany, and France. Empirix is a leader in the service quality assurance solutions market for management of end-to-end comprehensive customer experiences in terms of IP-based communication and mobile broadband systems. The survey determined that though consumers are ready to buy products and services on a regular basis, within the next 36 months, through the use of their…

Read More