France mobile commerce trends Archives

25,000 mobile commerce shoppers surveyed by Yuseo

05/13/2012 Stephanie Beck

Mobile Commerce augmented reality marketing campain

The company researched consumers in both France and the United Kingdom. Many people feel that shopping over a cell phone is the latest revolution in sales, customer relations, and advertising, and Yuseo investigated the mobile commerce world with a massive survey this year. The survey included more than 13,000 e-shoppers in the U.K. and 12,000 in France. This research was central to Yuseo’s understanding of the multi-channel consumer experience. The shoppers in Great Britain were surveyed in January 2012, while those in France were surveyed in March. The primary focus…

NFC technology is working in France – A look at what is going right!

04/19/2011 Jennifer Goula

Here in the United States the race is on to get a contactless mobile payment system incorporated into the business world. Several are looking at Near-Field Communication (NFC) as the way to go, since many Smartphone’s all ready have the chip or will have the RFID chip this year. Maybe we should look at the French system. France has been doing this since 2010. Orange is the eighth largest telecom operator in the world and had more than 189 million customers in late 2009. France Telecom is using Orange for…