Tag: foursquare mobile commerce

Foursquare social media marketing encourages user suggestions of locations

Jennifer Goula
Naveen Selvadurai, Co-owner of Foursquare

Latest mobile commerce strategy deviates from sharing and moves to recommendations. When Foursquare was still a brand new startup in New York, two years ago, it experienced a tremendous amount of social media marketing buzz, as the hottest celebrities used it and online giants attempted to buy it out. Since then, the Foursquare hype has started to slow, driving it to come up with some new and innovative angles. The company has retained its status as an independent company, turning down the offers made to purchase it, and now it…

Read More

Education is key to successful mobile commerce campaigns

Julie Campbell
Mobile Marketing

First thing…take advantage of mobile commerce news! Companies are rapidly discovering that if they want to survive, let alone succeed, then they are going to have to take part in the mobile commerce marketplace, or the competition – which has already become smartphone compatible – will rapidly leave them in the dust. However, in the rush to jump on the bandwagon and join in with this critical new channel, they are forgetting to educate their own employees, and it is hurting the efficacy of any efforts that they are making.…

Read More