Mobile payments will make up only 1 percent of US transactions by 2019

two hands mobile payments

Consumers will still be using their plastic credit and debit cards the vast majority of the time in 5 years from now. The release of Apple Pay has caused many people to think that this is the point at which mobile payments will be taking off, but a recent report has suggested that by 2019, these smartphone based transactions will still make up only 1 percent of all consumer spending in the United States. Many feel that the growth of Apple Pay is restricted as it does not share spending…

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E-commerce set to boom in Canada, but not for domestic retailers

Canada Post e-commerce

Digital commerce is growing as consumers begin to shop online more regularly E-commerce may be set for a boom in Canada. Forrester Research has released a new report that shines a spotlight on the potential growth of digital commerce during the holiday season. Canada has been somewhat sluggish when it comes to e-commerce, with many of the country’s retailers showing only modest interest in engaging mobile and digital consumers. In Canada, only 6% of all retail sales are made online, but a growing number of Canadians are beginning to show…

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Mobile marketing mistakes underscored by report by Forrester

geo location mobile marketing

Although most would agree that smartphones are a vital advertising channel, but the techniques have not yet been mastered. When it comes to mobile marketing, marketing firms have been facing a continuing struggle in being able to define their objectives as well as in being able to manage their performances, says a recent report that was released by CIO.com. In that report, it suggests that CMOs and CIOs must work to change the direction that this channel has taken so far. The data that was released in the report showed…

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Mobile Technology is Changing the World

mobile marketing spending worldwide

Society has become heavily integrated with technology, perhaps irreversibly so. Many people now base their lives around technology, whether it be personal computers, televisions, or mobile devices. Mobile technology, in particular, has had a major impact on the world, especially in the way that people interact with one another. In some cases, the advent of smartphones has meant that people have had little need to interact with the people around them, but these devices have also given people access to the mobile Internet, allowing them to connect to millions of…

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BlackBerry has been called a “Leader” in enterprise mobile management

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Forrester Research has recently given this title to the company from among 14 other top vendors. The respected firm, Forrester Research, Inc., has recently given BlackBerry a considerable amount of applause by calling it a “Leader” in Enterprise Mobility Management after having evaluated that and 14 other leading vendors within that industry. It was the Canadian device maker that came out on top with the highest score within the Strategy and Global Presence categories. In Market Presence, BlackBerry tied with another company. That category examined install base, revenue, and partners.…

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