Forrester Research Archives

Smartphones are beginning to drive the growth of mobile commerce

04/07/201604/06/2016 Stephen Vagus

More consumers are beginning to rely on smartphones to shop, not tablets More consumers in the United States are becoming comfortable with the concept of mobile commerce, and many are beginning to rely on their mobile devices to research and purchase products both in physical stores and online. In the past, consumers had shown favor for tablet devices when doing their mobile shopping, as the larger screens of these devices allowed for a better shopping experience. Now, however, smartphones may be driving the growth of mobile commerce. 67% of adults…

Quixey may help boost mobile shopping through new mobile marketing technology

10/01/201509/30/2015 John Montgallo

Startup’s technology could be a good way to engage mobile consumers Advertisers have spent an estimated $69 billion on mobile ads this year, but they are finding it difficult to encourage consumers to use their mobile devices to purchase products online. Quixey, a startup focused on improving mobile marketing, believes that it can solve this issue by reaching into applications. The startup has taken a new approach to mobile marketing, providing a real-time experience that could prove more capable of connecting consumers with products that they may be interested in.…

Mobile banking at Lloyds rated higher than Barclays

07/29/201507/28/2015 John Montgallo

A recent report also showed that Caixa, a Spanish bank, received the highest score. Forrester Research recently released a report that rated some of the top banks in terms of their mobile banking functionality, and among the leading names on the list, Lloyds Bank was soaring. In fact, that bank managed to score ahead of the majority of its lead competitors such as Barclays and Natwest. This data was released in the Global Mobile Banking Benchmark review that was issued by Forrester. Within it, the research firm ranked the leading…

Mobile commerce may be the future

05/04/201505/02/2015 Stephen Vagus

Mobile commerce is becoming a powerful retail force that is growing quickly among consumers and businesses Mobile commerce may become the dominant force in the retail industry in the coming years. Consumers throughout the world are using their smartphones and tablets to shop online and in physical stores, and the number of people doing this is growing at a rapid pace. Many people favor mobile commerce because of its convenient nature, and companies that provide a convenient experience tend to find the most support among mobile consumers. Estimates show that…

New laws could impede the growth of mobile payments

02/04/201502/03/2015 Sam Lambert

Mobile commerce continues to thrive in the US, but new laws could slow growth Mobile payments are gaining traction in the United States. Companies like Google and Apple are supporting the growth of mobile transactions and helping make it possible for retailers to engage mobile consumers in a more dynamic fashion. According to a recent report from Forrester Research, the U.S. mobile payments market will reach $142 billion in 2019, but this growth may be offset by new laws that could have a major impact on mobile shopping as a…