Forrester Research report Archives

The impact of multichannel commerce on brick and mortar and online shops

02/26/201202/26/2012 Jennifer Goula

Multichannel commerce has now arrived and has a firm foothold in the mainstream shopping experience of consumers, allowing them to use various types of devices to assist them in their purchasing decisions and processes. Customers aren’t just heading out to the nearest store in order to buy the products and services that they want, but they are also including the use of devices at home and work, such as desktops and laptops, as well as mobile devices no matter where they are – including in-store, such as smartphones and tablets.…

Mobile marketing professionals generate list of 7 B2B marketing techniques

07/15/201107/15/2011 Jennifer Goula

According to Forrester Research, spending on B2B mobile marketing is set to quadruple between now and 2014, so experts have compiled a list of 7 ways to take advantage of this technique to maximize its potential. The study by Forrester Research showed that in 2009, spending on B2B mobile marketing had been about $26 million. That said, the same research has predicted that it will be worth $106 million five years afterward. In order to take advantage of this technique experts have said that the following 7 B2B marketing strategies…