Mobile payments will be a larger focus for retailers in 2013

mobile marketing guide

Merchants have learned the lesson from the holiday shopping season and are moving forward with smartphone transactions. Retailers have been viewing the statistics that have been compiled from 2012 and its heaviest shopping season, and it has been made clear that mobile payments will be a necessary part of 2013 if they wish to remain competitive. Consumers are beginning to indicate that they want to be able to do more in-store with their smartphones. This, according from the study performed together by Shop.org and Forrester Research, called the “State of…

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