QR Code Press

QR codes help home cooks prepare gourmet fresh pasta

03/13/201404/11/2014 Julie Campbell

Fine foods specialty company, Jilly’s Pasta, uses quick response codes to make sure every dinner is perfect. With the growing popularity of QR codes and the increasing familiarity of these barcodes among consumers, a fresh pasta company has now implemented this smartphone friendly technology to help to make sure that all of their products are being prepared to perfection. The handmade pasta business has taken the step to add a quick response code to their official website. The purpose of the QR codes is to provide customers with detailed instructions…

QR codes on pork labels inform consumers

02/11/201402/20/2014 Julie Campbell

Quick response codes are being added to these products so that consumers can take part in the “We Care” campaign. As QR codes make their way into the food industry to a growing degree in order to give consumers the opportunity to gain information about what they are eating, the Pork Checkoff has not missed the opportunity to label pork with these quick response codes. This has allowed them to view the pork industry’s “We Care” animal welfare and care initiative videos. Scanning the QR codes provides consumers with a…

Danone launches ambitious plan for QR codes

07/11/201307/08/2013 John Montgallo

QR codes help marketing adapt to the mobile age Marketing has been of paramount importance to the world of businesses since time immemorial. While this fact is not likely to change in the foreseeable future, marketing itself has evolved to meet the changing interests of consumers. With the advent of mobile technology, marketing had to adapt to the growing number of people that became reliant on smartphones and tablets. Thus, QR codes rose to prominence and established themselves as a powerful tool in the field of mobile marketing. Today, many…

QR codes add zip to the mobile marketing at FreshXperts

04/02/201304/01/2013 Jorge Gonzalez

The company has unveiled an entirely new strategy that features the barcodes to connect with consumers. FreshXperts, a produce consulting group, has just unveiled a brand new online and mobile marketing strategy that is using QR codes as a central element to connect with potential customers. The barcodes are being used to make sure consumers can be reached no matter where they may be. The announcement of the new QR codes and mobile marketing plan has come just behind the FreshXperts recent drive to create mobile optimized websites for its…

QR codes used by Nestle to share information

02/05/201302/04/2013 Stephen Vagus

Nestle launches new initiatives involving QR codes Nestle, the largest food company in the world, is launching a new initiative involving QR codes. The company has made use of the codes in the past for the sake of mobile marketing, so it is no stranger to the way the codes work. This initiative will expand throughout the company’s prolific product portfolio and is designed to appeal to consumers that are interested in learning more about the Nestle products that they purchase. Codes used to offer nutritional information The QR codes…