The ease of QR codes and the consumer education factor. Supplier of botanically derived ingredients, Floratech, has just announced that mobile device owners can now use their smartphones to scan QR codes on products in order to take the mystery out of the ingredients lists and better understand the claims that have been made about those specific items. This ingredient disclosure system is very easy to use. Once the QR code is scanned, the app automatically directs the device to instant access to product descriptions, INCI (international Nomenclature of Cosmetic…
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