Tag: flash augmented reality

Augmented reality used to mark expansive interactive theme park in South Korea

Stephen Vagus
Augmented Reality Video7

Augmented reality has established itself as a powerful new technology in the realms of gaming, marketing and entertainment. The technology has come a long way in the decades since it was first developed and now more companies and organizations are adopting it with open arms. In South Korea, the technology is getting a lot of attention for how it is being used in a new project. D’strict, an interactive technology company, has constructed the world’s first 3D theme park in Seoul, South Korea, called Live Park. Live Park is comprised…

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Aurasma and Bandai partner to bring augmented reality to toy packaging

John Montgallo
Augmented Reality Video6

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new approach will be a bit hit with kids as it takes the toys out of…

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Doctor Who augmented reality game from WowWee makes an appearance at London’s Toy Fair 2012

Sam Lambert
AppGear Video Augmented Reality Mobile games

WowWee, a designer of innovative high-tech entertainment products, is attending the Toy Fair 2012 convention this week in London, UK. The company is showing of a number of new mobile games for smart phones, some of which make use of augmented reality. The most popular game the company has showcased this week is their new Doctor Who game that is part of the company’s AppGear line. This is not the first time The Doctor has found himself in a video game, but it is the first time his game has…

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Bodymetrics announces augmented reality fitting room for Consumer Electronics Show

Stephen Vagus
Augmented Reality Video3

Augmented reality is likely to be a big hit at this year’s Consumer Electronics Show in Las Vegas, Nevada. Several companies have already announced how they will be showing off the technology at the event. Many are attempting to bring more practicality to the technology, which has been used extensively as a gimmick for marketing campaigns. Bodymetrics, makers of body-mapping technologies, has announced that it too will be showing off its new augmented reality project at the conference. The company has teamed with PrimeSense, an Israeli technology company, to make…

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Domino’s Pizza uses augmented reality offers to boost food sales

Jorge Gonzalez
Augmented Reality Advertising

Domino’s Pizza, which has already been testing the waters of mobile marketing for some time now, has started a new campaign that includes the use of augmented reality, to add a whole new dimension to its latest 555 pizza offer. To be able to offer smartphone users the augmented reality experience, Domino’s used the Blippar app. It is now available on posters at over 6,000 locations across the U.K. According to the Domino’s Pizza multimedia manager, Nick Dutch, the new 6-sheet posters let the company advertise their 555 deal, as…

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