Fitbit acquisition by Google is now complete, despite controversy

Fitbit acquisition - person wearing Fitbit device

Following considerable regulatory scrutiny, Alphabet now owns the fitness tracking company. After having undergone regulatory scrutiny both in the United States and by the European Union, the Fitbit acquisition by Google’s parent company Alphabet has become official. Among the primary concerns voiced about this deal is that Google would receive massive data quantities. The Fitbit acquisition gives Google access to a substantial amount of logged user health data. This was among the primary regulatory concerns for the deal. The reason is that targeted advertising is central to Google’s revenue. Therefore,…

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Fitbit health data won’t be used for Google marketing purposes

Fitbit health data - person wearing fitbit pointing at laptop screen

The tech giant made the promise as it seeks to gain European Union approval to acquire the fitness tracker. In an effort to earn the European Union’s approval to purchase the fitness tracker company, Google has promised Fitbit health data will not be used to target advertising. The EU has voiced a range of antitrust concerns about Google’s acquisition of the wearables firm. “This deal is about devices, not data,” said a spokesperson from Google in a recent CNET report. “We appreciate the opportunity to work with the European Commission…

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New wearable tracking tech assess worker performance

wearable tracking tech - fitness tracker

Soon, more than steps, sleep and heartrate might be tracked by wearable devices. Researchers at Dartmouth have developed a wearable tracking system that assess work performance. Their mobile-sensing system, which is composed of fitness bracelets, sensors and a custom app, can reportedly measure employee performance with approximately 80% accuracy. The system monitors emotional and physical signals of the device wearer. The system of the wearable tracking tech monitors emotional and physical signals that employees produce during the day. It then uses this data to generate a performance profile over time.…

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Wearable technology growth expected to keep slowing throughout 2018

Apple Watch smartwatch Close-up Details wearable technology growth

Despite all the hype and the massive investments by tech giants, wearables just aren’t taking with consumers. Wearable technology growth had been expected to continue seeing striking increases for many years to come. That said, despite the best efforts of tech giants, this has not been the case. Growth slowed down this year and is expected to continue dropping into next year as well. eMarketer, the market research firm, has reported that wearable technology growth is slowing in a significant way. In fact, within the next year, eMarketer predicts this…

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Wearable technology devices help Zurich Life promote customer health

wearable technology devices

The insurer is the first to launch a pilot program in Ireland geared toward trackable wellness for policyholders. Zurich Life Assurance (Zurich Life) has launched the first ever program in Ireland using wearable technology devices to help policyholders improve their health. This is a trial program being offered to a limited number of Zurich Life policyholders via select financial brokers. The customers will be rewarded for their participation in using the wearable technology devices by receiving cashback on their policy premiums. This reward will be applied if they are able…

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