Smartphone application developers are finding that it is increasingly expensive to advertise their products. A new report has been issued by Fisksu, the mobile marketing firm, which has revealed that inflation is continuing to cause a large amount of grief for app developers who are finding the cost of advertising their applications is only becoming more expensive as time goes by. This rise in the price of each new download is becoming problematic for many app developers. The Fiksu mobile marketing report showed that when compared to the cost of…
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Mobile marketing may be led by Twitter next year
Fiksu has released its prediction that intent and real time location data will send the social network skywards. The App marketing specialist, Fiksu, has now released its latest predictions about mobile marketing, in which it was forecasted that by the end of 2014, Twitter will be leading the way for social media over that channel. Twitter made two enormous announcements last week, which have kept that network in the spotlight. The first of the two announcements was that it confirmed its intentions for an IPO. The second was that it…
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