New app from Target aims to improve the shopping experience Target is taking a bolder step into the mobile field with the launch of a new application that could make shopping more convenient. The app is called In a Snap, and is meant to improve the retailer’s position in mobile commerce. The mobile space has become highly competitive, especially among retailers that are eager to engage mobile-centric consumers. These retailers have been trying to launch applications that improve the shopping experience, but not every one of these has found success…
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