Fiksu Inc. has released a report that has shown a significant drop in the costs associated with mobile marketing from January 2012, reaching the lowest point that has occurred since July 2011. This company is the first platform for mobile user acquisition in the industry that spans the entire mobile environment. It also indicated that app downloads for Apple’s iOS devices have spiked significantly since the start of 2012. Though the Fiksu Cost per Loyal User Index saw record highs in December, having reached $1.81, in January, it dropped by…
Read MoreFiksu report shows app downloads up and mobile marketing costs way down
