Mobile app marketing was more expensive in April

Mobile App development

Following a two month decline in that expense for developers, they were suddenly forking over more for their ads. April brought about an increase in mobile app marketing costs after developers were able to take advantage of a decline that had continued for two consecutive months, according to a Fisku report. That mobile marketing firm showed that acquiring new users became more expensive in April. The Fiksu monthly report suggested that last month saw the end of a massive surge of mobile app marketing spending that had been experienced in…

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