The fast food chain may one day roll the program out across the country and potentially beyond. A new McDonald’s mobile ordering system is currently being tested. This could make the process of purchasing a Big Mac and fries much faster and more convenient. The goal is to reduce the length of time that customers have to wait, greatly improving efficiency. The mobile service lets customers place their orders and pay for their food ahead of time. As a result, the McDonald’s mobile ordering system will potentially cut down on…
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Mobile commerce partnership begins between Taco Bell and CARDFREE
A new smartphone app has now been launched across the United States that includes an ordering solution. The leading provider of mobile commerce solutions to large merchants, CARDFREE, has now announced that it is now the app platform provider behind the newest smartphone based offerings for Taco Bell, which were launched across the country, last week. The fast food chain selected the company in order to provide an m-commerce ordering solution, among other things. Taco Bell selected CARDFREE for its mobile commerce app that allows consumers to make orders, but…
Read MoreGoogle Glass could bring millions in savings to KFC and other fast food chains
These augmented reality glasses have the potential to save companies millions through improved worker efficiency. One of the largest fast food chains in the world, KFC, has recently run a trial using Google Glass, in which its employees were trained to use the device with a software program that was designed to help them to improve their overall efficiency rate. The parent company for that fast food chain, Yum Brands, could reduce its labor costs considerably. The training program that used the Google Glass wearable technology was created by a…
Read MoreMcDonald’s adopts QR codes
McDonald’s using QR codes to provide consumers with information McDonald’s is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald’s has taken note of the growing popularity of QR codes, especially as the codes continue to perform well against their competitors in the interactive mobile technology field. The company believes that the codes will help establish more transparency among health conscious consumers. Codes will allow access…
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