Coca-Cola unveils Halloween themed AR and VR marketing campaign

fanta coca cola vr marketing

The soft drink giant’s UK division will break its own advertising spending record for the themed campaign. Coca-Cola’s UK division will launch an AR and VR marketing campaign for its Fanta brand on Halloween. This campaign will represent the most they have ever spent on a Halloween campaign to date. Part of the advertising for the brand has to do with a virtual reality short riddled with jump scares. The VR marketing short brings viewers onto an elevator on their way to a 13th floor Halloween party. That said, they…

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