Where Mainstream Facial Recognition Technology is Headed (If Consumers Let It)

Facial Recognition - Face - Woman - Tech

Retailers now want to use consumers’ faces in everyday commerce. Facial recognition is going mainstream. It sounds good for business, but only if customers agree to smile for the camera. Beyond Searching for Bad Guys and Unlocking Phones Indeed, facial recognition is starting to be used for more than security purposes. In this world where everything has to be fast and efficient, retailers want to offer speedy customer service. Customers could be able to pay for a meal at a fast-food joint by saying cheese to a camera, check bags…

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