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Facebook Creator app launches for video influencers

11/20/201711/17/2017 Jennifer Goula

The social network is hoping influencers will take the opportunity to build broader communities around content. A new Facebook Creator app launched in the hopes of providing influencers with an opportunity to build strong video communities through the use of quality content. Social media celebrities could use this tool to further their reach and build stronger relationships. The app provides influencers with a Live Creative Kit to enhance their broadcasts with intros and outros. The Facebook Creator app also gives influencers a central inbox in which to view and respond…

Full screen mobile video ads will soon be launched on Facebook

06/26/201506/24/2015 Julie Campbell

facebook messenger mobile commerce internet

The social network is adding this feature to the smaller screen versions of its experience. When it comes to mobile video ads, Facebook is hoping to make this social media marketing experience considerably larger and more interactive as it brings the full screen experience to smartphones and tablets. This move is the next big step to hit the Facebook video experience after auto play was added in December 2014. The company is now experimenting with full display mobile video ads to further enhance its social media marketing experience. This will…