facebook social media marketing Archives

Social media marketing partnership forms between Facebook and IBM

05/14/201505/12/2015 Julie Campbell

mobile commerce facebook social media marketing

The two giants are working together to be able to offer integration between both of their platforms. IBM has now announced a new social media marketing partnership with Facebook, which has been designed to make it possible for Facebook ads to be purchased using data that is a combination of that from the social network as well as from the company’s own Marketing Cloud. It will also make it possible for marketers to replicate their Facebook campaigns on other platforms. IBM is far from the first company to reach into…

Social media marketing comes through to block anti-gay WBC protest

02/26/201402/26/2014 Julie Campbell

One hash tag brought thousands of fans to block Westboro Baptist Church from demonstrating against Michael Sam. Last week, Missouri football sensation Michael Sam publicly came out as gay, but what truly made recent news headlines was the social media marketing campaign that fans created in order to support the player, particularly against the inevitable efforts of homophobes. This was particularly true of the gay bashing Westboro Baptist Church, which quickly announced intentions to protest. Not long after Sam came out, the Westboro Baptist Church revealed that it intended to…

Social media marketing research shows Pinterest as most important platform for engagement

06/05/201206/05/2012 Julie Campbell

Surveys show it creates a stronger connection with retailers than Facebook or Twitter. Though social media marketing has become wildly important over the last couple of years – particularly with the rapidly increasing penetration of smartphones – actually knowing how to go about using it and choosing the platform(s) on which to concentrate has presented somewhat of a challenge to retailers and marketers. For example, though Facebook is still the social network leader, with its membership nearing a billion, and over 425 million of them access their accounts using their…

Monetizing social media marketing using the right techniques

06/03/2012 Julie Campbell

The strategies and tips needed to make it work. As the use of social media marketing over mobile continues its increase, the market is becoming much more competitive at a time when the ins and outs of the strategies are still being discovered for the first time. Companies and brands are seeking the right methods for profiting through Facebook, among others. At the moment, the Facebook IPO is taking another freefall, which will – if previous trends from the company are any indication – pick right back up again before…

Boticca.com publishes social media marketing study results

05/11/2012 Julie Campbell

Fashion accessories marketplace releases findings of its research comparing Facebook with Pinterest. One of the first online retailers to add Pinterest integration throughout its website, Boticca.com, has released an infographic format report that shares the findings of its social media marketing case study that compares Pinterest with Facebook. It was based on 50,000 visits to its website that originated at Pinterest, with the same number of visits that came from Facebook, within a span of 30 days from March to April 2012. The study examined the engagement and purchasing behaviors…