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Mobile commerce project at Facebook begins testing phase

08/19/201308/17/2013 Jennifer Goula

The massive social network is hoping to start powering smartphone and tablet based shopping for others. Facebook has just confirmed recent announcements that have been made at several reputable media outlets which indicated that it is now testing a new mobile commerce and payments system in which consumers would be able to use credit card data stored on Facebook in order to make purchases through third party apps. This represents a tremendous move by Facebook to step into the smartphone and tablet based shopping channel. In order to use the…

Mobile commerce represents 14 percent of Facebook’s ad revenue

10/25/201210/24/2012 Stephanie Beck

This data is from the third quarter results that have been released by the social network. According to the most recent data that has been released by Facebook, during the third quarter, 14 percent of the ad revenue that it generated came from mobile commerce. This was welcome news for the company after having experienced a difficult previous quarter. In July, after having reported a net loss of $157 million during the second quarter, the social network vowed to make a number of serious mobile commerce changes in order to…

Facebook mobile takes a significant hit as three more key employees leave

08/14/2012 Julie Campbell

More marketing and smartphone execs after having lost another one last week. Yet another group of key employees have walked away from Facebook mobile and marketing, which has become quite a trend with the company since May when its IPO was so poorly received. The last seven days have been especially painful as three more defections took place. The first to announce his departure was Ethen Beard, who was responsible for developing top app maker relationships with the company. Since then, a platform marketing director, Katie Mitic, announced that she…

Facebook acquires TagTile mobile commerce rewards and loyalty startup

04/16/2012 Stephanie Beck

Facebook has just announced that it has completed another mobile commerce acquisition through the purchase of the customer rewards and loyalty management startup, TagTile. The price of the purchase is, as of yet, undisclosed. Its last major purchase, of Instagram, with its 40 million users, was for $1 billion, though this buy out looks as though it might have been among the smaller acquisitions for which Facebook is known. According to an email statement from the massive social network, “We’re happy to confirm that TagTile’s founders are joining Facebook, and…