Tag: facebook mobile commerce

New Facebook ad features taking aim at holiday mobile commerce

L. Green
pinterest marketing tips

The social media giant is preparing to offer a frictionless shopping experience over the holidays. As a strategy to eliminate some of the friction in online and mobile shopping through the holiday season, new Facebook ad features are being unveiled. These are commerce-driven advertisements and options available both on Facebook and on Instagram. The new formats were developed specifically for mobile commerce optimization. Mobile commerce has been a particular focus for the Facebook ad features as almost four out of every five online features (78 percent) come from mobile devices,…

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Facebook mobile commerce data shows a sweet future

Stephanie Beck
social media trends facebook mobile commerce

The social media giant’s statistics showed that smartphone based transactions are rapidly rising. Newly released Kantar and Facebook mobile commerce data revealed a sizeable trend toward smartphone transactions. Over the holiday shopping period, the social media giant recorded 51 percent of transactions from smartphone or tablet sources. This data included the period from November 1 through December 31 based on online transactions. During that same period in 2015, the same figure had been a notably lower 41 percent. As a whole, this Facebook mobile commerce data underscored the importance for…

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Facebook continues with its mobile commerce initiatives

Stephen Vagus
facebook messenger mobile commerce internet

WhatsApp will be integrated into Facebook mobile app Facebook will be integrating WhatsApp into its mobile application for Android devices. WhatsApp is a mobile messaging platform that Facebook acquired for $1 billion in 2014. The social media company has been showing more interest in the mobile space, establishing itself as a leader therein and taking note of the growing popularity of mobile commerce. WhatsApp integration is meant to augment Facebook’s other mobile initiatives, including a plan to launch a new service that will allow users to send money to one…

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Facebook shows favor for feature with strong mobile commerce potential

Jennifer Goula
Facebook mobile payments

Facebook is set to lay its Gifts service to rest in August Facebook has announced that it will be shutting down its Facebook Gifts service in August. This service had allowed the social network’s users to purchase and trade gift cards from businesses like Starbucks and Fandango. Shutting down the Gifts service will result in no layoffs, as those working on this service will have their attention refocused on Facebook’s Buy initiative. Earlier this month, Facebook unveiled the Buy Button, which is meant to promote mobile and e-commerce. Gifts is…

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Facebook’s new acquisition could be a victory for its mobile payments endeavors

Stephen Vagus
Facebook mobile payments

PayPal’s David Marcus joins Facebook Facebook has struck a major blow against PayPal through its acquisition of David Marcus, PayPal’s former president. Marcus has accepted a position as Vice President of Facebook Messenger, the social network’s new standalone messaging application. The app currently has more than 200 million monthly users and accounts for more than 12 billion messages sent each day. The app could soon become one of Facebook’s first mobile payments platforms, with the help of Marcus. PayPal is finding it difficult to compete with others in the mobile…

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