facebook mobile ads Archives

Facebook mobile ads drive social network’s revenue to $12.97 billion

02/05/201802/17/2018 Sam Lambert

Advertising sales for smartphones and tablets has generated a powerful growth for the company. Facebook mobile ads sent the social network’s revenues considerably higher as the company reported it brought in $12.7 billion in Q4 2017. That figure represents a year over year growth of 47 percent over the previous fourth quarter’s $8.81 billion. The Facebook mobile ads revenue made up about 89 percent of the total earnings the company generated in the fourth quarter. In 2016’s last quarter, mobile advertising sales represented about 84 percent of total revenues. The…

Mobile marketing Facebook ads boost app downloads

06/04/201306/06/2013 Jesse Collins

Fiksu has reported that this form of advertising helps to increase interest in applications. According to a recent report from Fiksu, Facebook mobile marketing using application install ads played a considerable role in the considerable increase in downloads from the Apple App Store. The report indicated that the number of downloads increased by 11 percent in April 2013. The report, called the Fiksu App Store Competitive Index, is a measure of the daily average aggregate download volume among the leading 200 American iPhone applications that are available for free. Its…

New mobile social media marketing options proving popular among investors

06/25/201206/25/2012 Jesse Collins

The real Facebook news will be if the marketers themselves become attached. Now that the new mobile social media marketing ads, the Sponsored Stories, are underway, Facebook news reports have been showing tremendous click through rates that exceed the results that are being experienced on the regular web, suggesting that this technique may be a hit. However, some are hesitant to start celebrating quite yet, as marketers have not yet made their decisions. Marketers are experienced with the concept of hype, and that a novelty can look like a success…