The retailer is making mobile the heart of its direct mail campaign. Express, the clothing retailer, has announced that it will be placing QR codes, SMS and other mobile marketing efforts at the very center of its direct mail strategy in a nod to the vital importance of this technology to their target demographic. The mailers have been released and will continue through June 29. The promotion concentrates on the denim line at Express. The company has successfully used QR codes in the past and is now hoping to expand…
Read MoreExpress uses QR codes and SMS to stay on trend beyond fashion
