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Social media marketing ROI increasing

01/28/201401/25/2014 Julie Campbell

Marketers have been experiencing more tangible results from their efforts over social networks. ExactTarget has recently released a new report that provides the findings of a recent study which indicates that just over one third (34 percent) of marketers are now observing a notable return on investment (ROI) from having included social media marketing as a part of their overall strategies. This data was only one insight that was provided by the survey that was recently conducted. The survey involved the participation of over 2,000 marketers from countries spanning the…

Research shows mobile email has greater influence than apps and ads

07/29/201107/29/2011 Jorge Gonzalez

ExactTarget has released the results of its research from June 2011, which indicated that mobile emails are currently the most powerful way to encourage consumers to pursue shopping activities. As mobile phones rapidly rise in their importance to online commerce, many efforts have been taken to try to market to smartphone users and to understand which methods are most effective among the many techniques that are being newly attempted. The ExactTarget study discovered that in the United States, 56 percent of smartphone owners had made a purchase as a result…