NFC-powered mobile payments are gaining traction in North America, Germany and Turkey. The interest in the technology has been steadily growing and consumers are eagerly anticipating the coming payment platforms coming from a number of tech and banking companies. A new study released by Juniper Research, a market and technology research firm, suggests that the overall value of NFC transactions will be at $670 billion by 2015. While the study paints a favorable outlook for mobile commerce in the coming years, the results pale in comparison with a report from…
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NFC technology is working in France – A look at what is going right!
Here in the United States the race is on to get a contactless mobile payment system incorporated into the business world. Several are looking at Near-Field Communication (NFC) as the way to go, since many Smartphone’s all ready have the chip or will have the RFID chip this year. Maybe we should look at the French system. France has been doing this since 2010. Orange is the eighth largest telecom operator in the world and had more than 189 million customers in late 2009. France Telecom is using Orange for…
Read MoreMobile Commerce Plan in Place…Check!
Recent surveys have shown that merchants in the UK, Europe and the United States, all differ widely on their approach and thoughts about mobile commerce. The numbers show that UK merchants are missing out on about £5.7 billion in sales because of poor website performance. One hundred UK marketing managers and IT personnel from retail shops were asked about their mobile commerce sites or plans to start a site. Over 28 percent said they had no mobile sites and had no plans to start one. Only 16 percent of…
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