Study details the growth of Europe’s mobile commerce market A new study from Forrester Research, an independent technology and market research company, shows that the European mobile commerce market is growing. Mobile commerce has been gaining more attention in Europe as the availability of NFC-enabled mobile devices increases. Much of this attention is beginning generated by the 2012 Olympic Games, which are to be held in the United Kingdom this month. Other mobile commerce initiatives have also successfully captured the interest of consumers who have been looking for new ways…
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