Mobile Internet gaining more attention in Europe Mobile commerce has been gaining ground throughout Europe, but its adoption may be being slowed by slow Internet connections. Many people have come to rely on their mobile Internet connection, so much so that any device that cannot connect to the Internet is typically ignored by consumers. Exposure to the Internet and the convenience it can offer to the world of commerce has lead to a dramatic rise in the demand for comprehensive mobile commerce services. The problem, however, is that these services…
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Monitise and IBM team to bring new mobile commerce services to Europe
Mobile commerce services coming to Visa Europe Monitise, a mobile commerce firm, has teamed with IBM to provide new services to member banks of Visa Europe. Together, the two companies will work to promote mobile commerce services that are linked to cloud computing technologies from IBM. Introducing cloud computing to mobile commerce is not a new idea, but very few companies have managed to accomplish this feat successfully. Cloud computing could help bring a new level of security to mobile commerce that may make consumers more comfortable with purchasing products…
Read MoreMobile commerce whitepaper released by the GSMA
Operators have placed their backing behind the report that has revealed an optimistic vision. The Groupe Speciale Mobile Association – more frequently known as the GSMA – has just released a highly optimistic whitepaper which has detailed the ways in which mobile commerce and the technology as a whole could provide a meaningful revolution for retailers. It also used the publication to unveil some of its more ambitious plans for shoppers in urban areas. Part of this vision is the intention to bring mobile commerce and brick and mortar retail…
Read MoreMobile commerce consumer doubts identified by survey
A poll of European consumers indicated that there remains skepticism about smartphone shopping. Though mobile commerce security has been an issue in the spotlight over the last while, and there have been significant advancements in this area to ensure that shoppers will be able to keep their data safe when they make a purchase using their smartphones and tablets, a recent survey has revealed that there remains considerable doubt among consumers in Europe. The survey was used to obtain the opinions of a broad range of consumers throughout the E.U.…
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