The company from Sweden considers the continent to be a massively important market moving forward. Ericsson’s mobile wallet software already powers over 400 accounts worldwide, and the head of the company’s mobile financial services unit, Michael Wallis-Brown, is now pointing to Africa as a vital market in broadening its reach. The company currently estimates that it has a hold of about 10 percent of the African market. “We’re touching 10% of the market in Africa today, and we can get to 50%,” said Wallis-Brown in a media interview. “That’s enormous…
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What is mobile commerce and how it affects the way we do business
Mobile commerce – creating a more convenient economic ecosystem within the palm of your hand Commerce is changing; it is becoming more mobile as smartphones and tablets become more prolific. Consumers are finding that their mobile devices are more convenient to use than traditional methods of commerce due to the vast assortment of applications that are available to them. The convenience and availability of these devices has caused a spike in mobile commerce activity and interest, with consumers showing that they are now more willing than ever before to move…
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