Tag: ericsson consumerlab

Ericsson ConsumerLab highlights potential of African m-commerce

Stephen Vagus
africa mobile technology

Ericsson ConsumerLab report signals promising growth of m-commerce in Africa Africa is home to a mobile commerce industry that is bursting with potential. As more consumers gain access to mobile devices in countries like Ghana, South Africa, and Tanzania, the demand for m-commerce services is on the rise. These consumers have shown a great deal of interest in shopping and purchasing products through their mobile devices. Ericsson ConsumerLab, a leading provider of communications technology and services, has taken note of the promise of the African m-commerce industry and has been…

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M-commerce is about to take its first vital steps in sub-Saharan Africa

Julie Campbell
Global M-Commerce qr codes

New report lays out notable potential for mobile shopping in this region. ConsumerLab, Ericsson has released a report that demonstrates the current potential for a rapid explosion of m-commerce throughout the sub-Saharan region of the African continent. The company performed extensive, in-depth interviews with smartphone users to produce the report. These interviews were held with the participation of smartphone owners in the countries of South Africa, Tanzania, and Ghana. What was discovered included four primary findings: • Consumers in these areas are always seeking new methods of bettering their personal…

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