Walmart takes another whack at m-commerce

Walmart m-commerce gadgets exchange

The retail giant is now adding a number of smartphone friendly services and features. Walmart has had its ups and downs when it comes to the efforts that it has made to be successful in m-commerce, and now it is taking a few more steps in this direction in the hopes of getting it right. The biggest change is that it is hoping to entirely transition itself away from paper receipts and toward digital. Although e-receipts are nothing new and they are offered by many retailers, already, typically they are…

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The truth about the collection and use of eReceipts and mobile payment data

Geotargeting

Mobile payments and eReceipts are primed and ready to become widespread, but as this is a brand new technology and technique, many people are wondering how the data collected from their devices in order to perform those transactions will be used by retailers and merchants. The traditional online marketplace, with its e-commerce, email marketing, and other forms of online advertising, are now considered to be technologies that have matured, and standard privacy practices are in place to help regulate them. There had been a wrench thrown into the works by…

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