entertainment industry Archives

Augmented reality may be a powerful tool for gaming and entertainment

04/13/201304/11/2013 John Montgallo

Report highlights augmented reality in gaming and entertainment Augmented reality has been widely used for the purposes of entertainment in the past. While the technology is gaining ground in other fields, it remains a powerful force in the entertainment sector, especially where gaming is involved. Mind Commerce, a leading market research and consulting firm, has released a new report concerning the state of augmented reality in the game and entertainment industries. The report highlights the trends that exist in these sectors and how augmented reality is being used to engage…

eOne PLUS application revealed by Entertainment One

10/12/201210/12/2012 Stephen Vagus

Augmented reality technology being used in entertainment industry by eone plus

eOne PLUS to bring augmented reality to entertainment industry Entertainment One (eOne) has announced its partnership with leading augmented reality platform Aurasma. Through this partnership, eOne will launch a new mobile application called eOne PLUS. The application is designed for consumers in North America and will be available to both iOS and Android mobile devices. eOne PLUS will make use fo augmented reality to provide users with interactive digital content that will be superimposed over a real world environment. Application to provide users with digital content for films and TV…

Augmented reality applications continue to grow in popularity

09/15/2012 Sam Lambert

Augmented Reality shopping mobile commerce

New report paints promising future for augmented reality applications Mobile augmented reality applications are becoming more common, powered by the demand coming from consumers. Many have become enamored with augmented reality applications as they provide a more interactive experience for their particular purpose. Augmented reality is often considered a powerful entertainment tool, and for good reason. The technology is capable of transforming a routine activity into one that is more engaging through the use of digital content. A new report from Juniper Research suggests that augmented reality applications are poised…

Universal Pictures brings characters to life with augmented reality

05/03/201205/03/2012 Sam Lambert

Studio teams with Aurasma and HMV Group Universal Pictures has begun celebrating its 100th anniversary this month. The prestigious film studio has partnered with Aurasma, a leading developer of augmented reality, to ensure that everyone has a reason to remember the occasion. In the United Kingdom, the studio has launched a new initiative to bring some of its most iconic movie characters to life. The studio has teamed with the HMV Group, a retail corporation headquartered in the UK, and the movie characters will appear at the company’s flagship store…

The film industry is diving into cutting edge marketing

08/17/2011 Sam Lambert

Just as ever-improving technology is being used to create films, so is it being used to market them, through innovative advertising campaigns using digital and social media that have been designed to fill the seats in the theaters. The film industry has found itself needing to be creative in order to compensate for the impact of pirating and other circumstances on their ticket sales. It has therefore formed some interesting new campaigns designed to rebuild the drive to head out to the movies. The film industry in South Africa has…