UK mobile marketing retailers report receives IBISWorld update

MCommerce

The industry research firm has updated its cell phone advertising forecast report. Retailers that use mobile marketing in the United Kingdom have seen a number of challenges with the channel and it has been predicted that over the next five years beyond 2012 to 2013 will experience a 5.1 percent annualized decline. This, even though consumer demand has been continuing to grow. One of the primary problems is that the revenue growth is being impacted by the increase in competition among the various operators, which has led average cell phone…

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