NFC World Alliance combines the world’s leading technology firms to expand the reach of NFC

Augmented reality mobile marketing

NFC technology is becoming the cornerstone of mobile commerce. As the champion of the emerging industry, NFC technology has been attracting a great deal of attention all over the world as companies scramble to etch out their claim in an industry whose value ranks in the billions of dollars. As more companies begin to enter the field, those that have been in the industry for several years are taking note of growing competition. Now, three of the world’s leading NFC specialists are coming together to form a new coalition that…

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