eMarketer has predicted that by the end of 2016, the usage in the United States market will have tripled. Among the most recent forecasts issued by eMarketer is one that has been of great interest to those in the mobile payments marketplace, as they have now said that the use of these transactions will continue to climb to the point that they will have tripled by the close of next year. This represents a significant growth of the use of smartphones at checkout counters and other points of sale. The…
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Companies stand to gain from the thriving mobile commerce market
Companies showing support for mobile commerce are expected to see gains in the coming years Several companies are expected to benefit from the growing prominence of mobile commerce, according to analysis from Pacific Crest. Mobile has long been a thriving channel through which businesses could effectively engage consumers, but as mobile commerce continues to grow, companies that have positioned themselves well in the payments space are likely to find more success. PayPal, Vantiv, Visa, MasterCard and others are gaining significant momentum and may soon see major gains as a result…
Read MoreUK mobile payments to reach new heights in the coming years
Report shows that mobile will account for a third of all e-commerce sales made in the UK Mobile payments are expected to account for a third of all e-commerce sales made in the United Kingdom in the near future, according to a report from eMarketer. E-commerce has long been a prominent force in the European market, with many consumers showing favor for its convenient nature and the fact that they can find nearly any product they made be interested in on the Internet. The rise of mobile technology has given…
Read MoreMobile ad spending will reach $100 billion next year
This represents a tremendous growth in worldwide smartphone based advertising budgets. A new report that has been released by eMarketer has revealed that marketers around the world will have broken the $100 billion global mobile ad spend mark by the close of next year. This spending level will represent an increase of about 400 percent over the figure from 2013. The report went on to say that from 2016 through 2019, there will likely be yet another mobile ad spend doubling, bringing it to almost $200 billion. eMarketer also stated…
Read More2016 may be the year of mobile payments
eMarketer report paints a bright future for the mobile commerce space A new report from eMarketer suggests that 2016 will be the “Year of Mobile Payments.” The report highlights the trends that have emerged in the mobile market and how consumers and businesses are reacting to the growing role that mobile technology is playing in the commerce field. Over the past few years, businesses have been somewhat slow to embrace the concept of mobile commerce, but this is beginning to change rapidly and 2016 may be the year in which…
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