Starbucks mobile payment app is second most popular in-person

Mobile payment app - Starbucks Store

When it comes to in-store digital wallet transactions, the coffee chain remains a leader. Starbucks has always been a leader among mobile payment app users, but even as digital wallets become more commonplace, it has managed to cling to a top spot among users, according to a new eMarketer report. The application established itself among consumers early and has managed to ride the trend. According to eMarketer data, the Starbucks mobile payment app brings in more transactions in-person than Google Pay and Samsung Pay. The only digital wallet that has…

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eMarketer mobile commerce forecast shows strong future

mobile commerce forecast

The firm’s recent study suggests that smartphone based shopping is building a highly positive landscape. The doubts some are still expressing against the growth potential of m-commerce have another study against them following a new eMarketer mobile commerce forecast. Within the report were the results of a study on the smartphone shopping ecosystem. While the m-commerce prediction aligns with other research, it also includes some striking insight. The eMarketer mobile commerce forecast states that by the year 2021, smartphone and tablet based shopping will make up 72.9 percent of the…

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Mobile commerce adoption slow amongst travelers

M-commerce Travelers mobile apps

Mobile commerce grows, but is sluggish in some sectors Mobile commerce is expanding around the world. As an industry, it has managed to attract the attention and investments of several technology and telecommunications companies as well as financial institutions. The expansion of the mobile commerce industry is poised to bring a number of benefits to a large demographic of consumers, especially those that frequently travel around the world. Travelers, however, may not been keen to the concept of mobile commerce, according to a report from eMarketer, a travel management service…

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eMarketer data shows that 23 million American moms have profiles on Facebook

social media marketing

A newly released eMarketer report has shown that Facebook now has more mom profiles than it ever has before, and that the trend for mothers to continue registering with the social media platform is likely to continue in the same upward direction. The report showed that approximately 23 million American mothers who are currently active users of Facebook, meaning that they sign in at least occasionally to update their status, check their accounts, and communicate with their “friends”. As more than two thirds of the mothers on Facebook have children…

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