M-commerce moves forward into the desktop ad spending share

mobile commerce trends

Advertising dollars to target smartphone carrying customers are taking a growing proportion of overall online spending. According to the latest statistics and forecasts from emarketer, m-commerce ad spending is continuing to chip away at the budgets that are being set aside for all online advertising, including desktops. The research has suggested that spending for desktop banners may reach its peak in 2014. The increase in spending for m-commerce channels has, at the same time, started to eat away at the amount of money that is invested into desktop ad formats.…

Read More