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Mobile marketing explodes in importance with smartphone inboxes

01/27/201401/25/2014 Jennifer Goula

Smartphones and tablets are being used to check emails 65 percent of the time in the U.S. According to a recent report that was released by Movable Ink has shown that mobile marketing is taking off with potential, as a tremendous number of Americans use their smartphones and tablets to check their emails. Only 35.25 percent of emails were being opened over desktop and laptop computers. The research showed that smartphone are used to open emails 48.23 percent of the time and tablets are used for opening emails 16.52 percent…

Lack of Strategy Slows Down Mobile Marketing Growth and Restrains Program Effectiveness

07/20/201304/13/2014 Guest Post

There have been rumblings within the marketing profession for a number of years as to how important mobile marketing will be for businesses. Clearly it is widely known that an ever growing number of people are using their phones for more than just making calls with approximately 40% of people in the US owning a smartphone with this increasing to 50% in the UK. These people are using their phones to check emails, check Facebook, and surf the internet, so it makes sense for marketers to specifically target this market…

The importance of mobile marketing is gaining traction within small and medium enterprises in the UK

07/08/201304/13/2014 Guest Post

A new marketing study suggests. Whilst many large businesses have been steadily investing in mobile marketing over the last few years, this progression has been much slower with smaller companies. In the study by PB Smart Essentials, it has been suggested that as few as 8% of small and medium enterprises even have a mobile optimised website. A mobile optimised website is a key for encouraging mobile commerce but it appears that smaller businesses are left wondering why (and even how) they should go about creating one. The study aimed…

Mobile marketing emails generate online purchases

02/23/201302/21/2013 Jorge Gonzalez

Optimized ads sent to a consumer’s inbox are generating some of the largest mcommerce spending. The results of new research have now been released, which have revealed that smartphone users in the United States and the United Kingdom are becoming increasingly confident about following mobile marketing in order to make purchases that are more expensive using those devices. This Intela research showed that consumers are much more willing to spend and make larger mcommerce purchases. The report, which coined the phrase the “iTunes effect”, has shown that people are becoming…

Mobile techniques for sales generation

01/08/201201/08/2012 John Montgallo

Mobile statistics throughout the industry are indicating that it has now reached the point that over two thirds (70 percent) of people in the United States with mobile devices are in the habit of regularly sending text messages, and that another 40 percent use their mobile device to use apps or browse the mobile web. Businesses wanting to take advantage of this knowledge can use the following techniques to generate new sales via mobile technology: • Create an email newsletter that can be obtained via text message. Businesses that offer…