The same research that made this determination referred to email advertising as the most effective. The results of a recent study conducted by Ascend2 and certain of its research partners (from MarketingCharts, also known as MC) have now been released, showing that among the various digital techniques, it is email advertising that is considered to be the most effective, while mobile marketing has the unfortunate title of being the most difficult. The report on the study provided considerable insight into the analysis conducted on the research findings. The report was…
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