QR Code Press

QR codes used in edible form for sustainable sushi fish

05/25/201305/23/2013 Jennifer Goula

Another restaurant is now using smartphone barcodes to promote sustainability in seafood. Diners eating at an upscale San Diego restaurant called Harney Sushi will now be able to use their smartphones to scan QR codes on their dishes to learn more about the sustainability of the seafood products that have been used. When the barcodes have been scanned, they direct users to websites where they can discover more about what they’re eating. The QR codes lead users to the website for FishWatch at the National Oceanic and Atmospheric Administration, where…

QR codes make their way onto sushi plates once more

03/27/201303/26/2013 Jesse Collins

The edible smartphone barcodes are now spreading awareness about sustainable fish in California. Though not the first time that a sushi restaurant has used edible QR codes to draw attention to its sustainable fish ingredients, a restaurant in California is adding itself to the list of firsts for this trend. The barcodes were used to provide diners with more information about the fish in an interesting way. The restaurant is called Harney Sushi, and it has made edible QR codes using water based ink printed on wafers of rice paper.…

QR codes on cookies make a splash in an ebook store campaign

11/21/201211/20/2012 Julie Campbell

Four Directions, is using the smartphones of café patrons to help spread the word about its digital offerings. The ebook store called Four Directions has just announced the launch of a unique advertising campaign that it has implemented, using QR codes to encourage mobile device owners to learn more about what they have to offer. The quick response barcodes were created and put into place by a team at Grey Group. Grey Group is an advertising based in Hong Kong. It came up with the interesting way of promoting the…

QR codes made out of sushi promote sustainability

10/15/201210/15/2012 Julie Campbell

This combination, a world’s first, was on display at the Frieze Art Fair in London, England. In London, the Frieze Art Fair was yet again the host of another world’s first, as QR codes made out of sushi appeared among the displays. These edible barcodes were entirely functional, as they could be scanned by smartphone users. When users scanned the QR codes in their salmon bento boxes, they were able to view the entire story of sustainability that was associated with the sushi that they were eating. This artistic presentation…

IBM announces acquisition of Tealeaf Technology

05/04/201205/04/2012 Jennifer Goula

The purchase was made to help marketers improve smartphone digital experience for consumers. IMB has announced that it has reached a solid agreement for the acquisition of a leading customer experience analytics software provider, Tealeaf Technology, Inc., which is known for assisting companies to obtain intelligence and improve their reaction time to align themselves with digital consumer trends as they occur. The companies have not released the financial details, and certain typical closing conditions and regulatory clearances must still be met, but it is expected that the deal will close…