Mobile shopping trends are boosting e-commerce adoption in emerging markets

Mobile shopping trends - Shopping on mobile

As a growing number of everyday tasks are completed online, doors are opening in countries worldwide. Though mobile shopping trends have been steadily growing in the United States and have been spurred on by the pandemic as more people are inclined to stay home to shop, this growth is also being seen in emerging markets where e-commerce hadn’t broadly taken hold. Emerging retail markets are now taking off online due to the expansion of m-commerce use. The growing participation in mobile shopping trends is playing in favor of the Emerging…

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