Google AdWords have been replaced by those from the Bing Ad platform for smartphone and tablet users. The massive online marketplace, eBay Inc. has made a massive move in its mobile marketing strategy by replacing the Google AdWords that it had previously been using, in favor of Bing Ads from Microsoft. Considering the size of eBay, this is a considerable loss for Google, and a tremendous gain for Microsoft. As is the case with many large online retail sits – both on the standard web and in mobile commerce channels…
Read MoreMobile marketing at eBay has changed platforms
