Amazon Prime Day has more competition than ever

Amazon Prime day - Amazon logo on mobile phone

Other big retailers are giving Amazon a run for its money. Amazon Prime Day launched on July 15, 2015 to celebrate the eCommerce giant’s 20th birthday. What began as a 24 hour sales event in nine countries has expanded over the years into an annual 48 hour event across 18 countries. However, Target, Macy’s and eBay are offering big sales of their own to compete with Amazon’s Christmas-like-deals-in-July sales event. Competition soars among retailers wanting to cash in on the back-to-school shopping season. Amazon Prime Days, which launched today (July…

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