Mobile-Optimized Websites are the Next Step for Businesses

Mobile Campaign

Punch in a Web site on your smartphone, and you’ll see one of two things: a simple interface with readable type or a bite-sized image of a Web site. It’s the difference between easy navigation and an arduous zoom-scroll-click process. Mobile-optimized Web sites are much preferred to traditional sites when browsing on smartphones. Google notes that 61 percent of users who have trouble on a brand site that is not optimized for mobile are unlikely to return. If your business hasn’t optimized its site for mobile, you’re missing out on…

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