Gaming technology giants suspend sales in Russia and refuse the ruble

Gaming Technology - Person using XBOX controller

Firms suspending the sales include Microsoft, Ubisoft, Activision Blizzard and Epic Games, among others. Gaming technology giants including Microsoft, Epic Games, Activision Blizzard and Ubisoft have announced that they are suspending sales and services in Russia in response to the country’s invasion of Ukraine. Those firms are joining a longer list of tech and digital entertainment companies that have already done so. Netflix, CDPR and EA Games had already announced that they would be boycotting Russia over its illegal war on Ukraine. “Today, we are announcing that Activision Blizzard will…

Read More

New Anne of Green Gables VR technology experience unveiled

VR technology - Green Gables in PEI

Users get to see Avonlea through the eyes of their own version of an Anne Shirley avatar. A new VR technology-based Anne of Green Gables experience as described in the New Yorker has been resurrected after years of delay, allowing users to experience Avonlea, Prince Edward Island through the eyes of a red-headed avatar. The experience doesn’t turn the user into Anne Shirley, but their own version of the character instead. The VR technology experience provides the user with the option to create their own version of the Anne of…

Read More

U.K. town of Reading to experience QR code and NFC pilot

augmented reality shopping mall

QR codes and NFC technology are now involved in the first British out-of-home (OOH) advertising pilot program that is occurring on a large scale in that country, involving 13 different brands in the entire city of Reading. Kinetic, an OOH media agency, has partnered with Zappit technology provider and JCDecaux in a pilot program of the use of advertising that uses QR codes and NFC technology. They chose the Berkshire county city of Reading because it is among the most tech-savvy populations in the country. Now, the campaign has covered…

Read More