dynamic marketing Archives

MediaCom looks to change the world of marketing with the help of augmented reality

07/16/2011 L. Green

Two influential media and technology companies are coming together to change the face of advertising campaigns coming from some of the world’s most recognizable brands. MediaCom, a leading media company, has announced its partnership with Aurasma, a leading augmented reality platform. The duo plan to revolutionize the marketing landscape through the use of augmented reality technology, which will transform static advertisements into dynamic experiences designed to ensnare the hearts and minds of consumers. Aurasma is a typical augmented reality platform available for iOS and Android smart phones. The program overlays…

Famed advertising agency, Brunner, launched new collaborative think tank

07/02/201107/02/2011 Sam Lambert

Brunner, an independent advertising agency based in Pennsylvania, has unveiled their plans for a new collaborative think tank called BHiveLab. The initiative will bring together digital strategists, creatives, and technology experts to produce innovative marketing solutions. With the emergence of new technologies, the marketing landscape is changing rapidly. BHiveLab will be adopting three of the most promising technologies causing waves in marketing: Augmented reality, QR codes, and NFC. Brunner has a long history of pushing the boundaries of digital marketing. The company has always focused on innovation and now…