download scanner app Archives

QR codes bring history to life in Washington Township, New Jersey

08/06/201108/06/2011 Sam Lambert

QR codes can make marketing much more engaging than traditional static imagery, but the codes can also be used to bring a little bit of the past to life. Such is the case in the Old Stone Village in Washington Township, New Jersey. The famed site is steeped in history and culture and soon visitors to the site will be able to take guided virtual tours by scanning QR codes. Yet again, technology seeks to revitalize the past. The idea comes from Chris Del Borello, president of the Washington Township…

QR Codes and Mobile Marketing Trends

03/19/201103/18/2011 Jennifer Goula

QR codes have been around for decades now. They were first developed in the mid-80’s by Denso Wave, a subsidiary of Toyota, to keep track of inventory. Smart phones were non-existent in that era, so usefulness of the codes was limited. As smart phones and other mobile devices rose to prominence, the codes became a popular tool for marketers to connect with consumers. In Japan, the codes are now used extensively for just about everything. Marketers around the world agree that QR codes are the next step in mobile advertising.…