Mobile marketing anti-bullying campaign hopes to make a difference

mobile marketing on tablets

A new text messaging service has been designed to help to improve the thoughts and actions of young people. The largest organization for social change among young people, DoSomething.org, is now working on a new mobile marketing campaign with Be a STAR, an anti-bullying effort that was co-founded three years ago by the WWE global entertainment company and The Creative Coalition. Together, they are working on a text messaging based effort called “The Bully Text: Superstar Edition.” The hope of this SMS based mobile marketing campaign is to use a…

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Macy’s to include mobile marketing in its back to school strategy

Macy's Mobile Marketing Campaign

Macy’s has announced that it has launched its back to school marketing campaign which includes a mobile effort that will support DoSomething.org, which is a youth volunteer organization. DoSomething.org will be receiving one dollar from Macy’s every time a particular QR code is scanned using a mobile device inside the mstylelab in the retailer’s stores, to a limit of $250,000. Scanning the 2D barcode provides customers with information about the volunteer organization and social responsibility, in addition to helpful videos that concentrate on the latest styles and fashions. One of…

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