Fred Perry teams with Don Letts for QR code powered competition

fredperrytellusyourstory.com

Acclaimed UK fashion retailer Fred Perry has launched a new campaign that makes used of QR codes. The campaign is meant to promote a competition that was born from the partnership of Fred Perry and filmmaker Don Letts. The competition aims to detail the impact Fred Perry has had on the various UK subcultures since the 1950’s. Those with film footage of this time period are encouraged to submit what they have via the competition’s website, which can be accessed by scanned the QR code associated with the promotional campaign.…

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